Market research is an important step in this process because it will either help to validate your idea or help you course-correct. On the other hand, you do want your target audience, who might already be following some of your competition, to be able to find your content easily. ![]() You don’t want to be too similar to other creators. It’s important to understand who and what you’re competing against. Who’s posting in your industry? What are they talking about? How are they helping their audiences?ĭo a little market research before you go full-force with posting your own content.
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